Ljubinković, Stefan, Sanja Džever, Bojan Matkovski, and Žana Jurjević. “Consumer Trust and Willingness to Pay for Quality Labels in the Agri-Food Sector: Evidence from Serbia”. International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management (July 29, 2026): 217-222. Accessed August 16, 2026. https://sm.ef.uns.ac.rs/index.php/proceedings/article/view/552.