The Importance of the Acquisition Overview Report Using Google Analytics to Measure the Performance of Various Traffic Sources in a Digital Economy

Authors

  • Violeta Gligorovski Faculty of Economics –Prilep, Prilep, Republic of North Macedonia
  • Gjorgji Mancheski Faculty of Economics –Prilep, Prilep, Republic of North Macedonia
  • Agim Mamuti Mother Teresa University, Skopje, Skopje, Republic of North Macedonia

DOI:

https://doi.org/10.46541/978-86-7233-380-0_25

Keywords:

acquisition, traffic, digital economy, behavior, conversion, material economy

Abstract

A new, digital economy would be introduced and a short comparative analysis would be made between the
old and the new digital economy as we are approaching new cyber era ahead, where material capital would have no
meaning. Also, the aim of this paper is to show the importance of the acquisition overview report and how it allows us
to measure the performance of various traffic sources (channels) through behaviour and conversion analysis or how
visitors arrive to your web site (on line business). Analyses shown in this paper were made for a 4-month period of
time. Using Google analytics will help us explain the meaning of the referral, social, direct, organic search and display
users. Also, we can see how businesses are moving forward from material to digital space.

Published

2020-10-08

How to Cite

Gligorovski, V., Mancheski, G., & Mamuti, A. (2020). The Importance of the Acquisition Overview Report Using Google Analytics to Measure the Performance of Various Traffic Sources in a Digital Economy. International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. https://doi.org/10.46541/978-86-7233-380-0_25 (Original work published October 8, 2020)

Issue

2019: Proceedings of the 24th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management

Section

Articles