Humanistic Management as the New Human Resource Management Strategy

Abstract

As it is known, the culture and mission of the company should guide the human resource management strategy, as part of the organization’s strategy, when choosing its priorities. The changes taking place in the world have also led to a change in the organizational cultures of companies and, as a result, lead to a change in HRM strategy. The restructuring of organizational cultures towards values such as health and safety requires a review of HRM strategies and applied human resource management technologies, in particular, the transition to humanistic management as the main HRM strategy. The purpose of the study is to analyze the applied technologies of personnel management in Russian organizations. The main hypothesis was the assumption that organizations currently use human-oriented HR management technologies more often than technology-oriented ones. The information base of the study was a survey of Russian organizations about the technologies of human resource management they use. Descriptive statistics and mean analysis are used as analysis methods. It was revealed that the use of humanistic management is more typical for managers than for workers in lower positions, for companies focused on the internal environment and engaged in purposeful management of organizational culture. Factor analysis revealed stable combinations of HRM technologies, which confirms the influence of organizational culture on the choice of HRM technologies. At the same time, technology-oriented HRM technologies still dominate in the surveyed organizations. The pandemic led to the fact that some of the technologies were used online, but did not change them to humanistic management.