Institutional Isomorphism Versus the Hybrid Character of Social Enterprises

Abstract

This paper aims to identify the isomorphic pressures that hybrid social enterprises face in the phase of gaining legitimacy, as well as to examine their ratio.  The institutional isomorphism is a result of the homogenizing process of organization in a given organizational field and in interactions with various shareholders.  Given that social entrepreneurship is still in the phase of gaining adequate legitimacy in the Macedonian society, the justification of such type of research on the noted topic is irrefutable.  It is indisputable that modulating or imitating the existing successful forms of organizations with acquired legitimacy in the society is one of the most common successful practices. However, this is contrary to the new intentions for forms that should be a corrective agent of the deformations arising from the operations of already established institutional forms of organizations, which are actors in the socio-economic system and aim to achieve multifunctional goals.  This paper answers the hypothesis of a collision between the hybrid character of social enterprises and institutional isomorphism.