The Importance of Communication Satisfaction and Job Satisfaction for Increasing the Work Engagement of Employees in The Republic of Serbia

Abstract

Communication satisfaction (CS) and job satisfaction (JS) as positive job-related outcomes can play a crucial role in increasing employee engagement. Particular pressure was put on employees during the COVID-19 virus pandemic to stay engaged, motivated to work and committed to what they do, although the conditions for performing daily work tasks have changed significantly. In this regard, the subject of the analysis of this paper is the impact of CS and JS, on the one hand, on the dimensions of employee engagement, such as energy, dedication and absorption, on the other hand. Unlike previous studies that linked the JS to the work engagement or the turnover intentions of employees, the aim of this study is to examine the impact of the CS and the JS on the work engagement of employees. In accordance with this goal, a linear multiple regression analysis was performed on a sample of 202 employees in the Republic of Serbia. Data for this study were collected during 2019. The study tested three models in which CS and JS were independent variables, while energy, dedication, and absorption were dependent variables. The results of the study showed that JS in each of the tested models had a statistically significant impact on the dimensions of work engagement, while CS had a positive impact, but not always statistically significant. This study provides a certain contribution to the enrichment of literature in this area in the Republic of Serbia, especially it sheds the light on the factors that motivate employees to provide more in the workplace than what is formally required of them.