Corporate Entrepreneurship as Renewal Strategy After COVID-19

The Case of Serbia

Authors

  • Ljiljana Kontic Faculty of Business and Law, University MB, Belgrade
  • Milos Todosijevic
  • Jovan Kontic

DOI:

https://doi.org/10.46541/978-86-7233-406-7_174

Keywords:

strategy, corporate entrepreneurship, renewal, innovation, Serbia

Abstract

The main aim of the paper is to emphasis the role of corporate entrepreneurship in the strategic choice after Covid - 19 pandemic. Main proposition was that innovation and corporate entrepreneurship would be created a renewal and new growth. The study has been conducted on 287 managers and employees from various companies in Serbia. The Corporate Entrepreneurship Assessment Instrument (CEAI) has been used by written permission given by authors (Kuratko et al., 2014). The relevant statistical methods have been used for data analysis by SPSS 24.0 software. The results of factor analysis showed the key factors from CEAI questionnaire that must be included into renewal strategy in Serbian companies. The limitation and future research agenda would be presented, too.

Published

2023-01-24

How to Cite

Kontic, L., Todosijevic, M., & Kontic, J. (2023). Corporate Entrepreneurship as Renewal Strategy After COVID-19: The Case of Serbia. International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management, 1-6. https://doi.org/10.46541/978-86-7233-406-7_174

Issue

2022: Proceedings of the 27th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management

Section

Articles