IMPLEMENTATION OF SWOT ANALYSIS AND QUANTITATIVE STRATEGIC PLANNING MATRIX ON A LOW-COST PRIVATE SCHOOL

Abstract

A newly established private school has to face various challenges since it has to compete with the existing public and private schools.  Competing with the other schools will not be easy since parents and students would prefer schools that have been around for a longer time with good reputations.  This study aimed to formulate strategies for a low-cost newly established private school using SWOT analysis to understand the strengths, weaknesses, opportunities, and threats using the Internal Factors Evaluation (IFE) and External Factors Evaluation (EFE) Matrices. The internal-external matrix along with the SWOT matrix could determine the strategies to match the school’s position internally and externally.  Then, the quantitative strategic planning matrix (QSPM) evaluated the score of the strategies and the priority was on the strategies with the highest score. From the result of the study, it can be concluded that advertising the school using various social media and building the crucial facilities first can be used for market penetration and product development.