DIGITAL BUSINESS TRANSFORMATION: EXPECTATIONS AND REALITY
DOI:
https://doi.org/10.46541/978-86-7233-416-6_44Keywords:
Digitalization, business, transformation, RussiaAbstract
Businesses implement digitalization for many reasons - to save costs and resources, to attract the best employees, as well as to gain competitive advantages. Therefore, it is interesting to study the decision-making process about digitalization: reasons, goals, its impact on changing the activities of an industrial enterprise, and on business as a whole. This study makes an attempt to assess several parameters of digital transformation based on industrial enterprises in one of the Russian cities. There were assessed parameters such as goals of digital transformation, barriers to its implementation, current and necessary scale of digitalization, digitalization results, and changes in the company's activities as a result of digitalization. There were interviewed 103 experts - top managers and IT specialists of industrial enterprises in Omsk, Russia. Methods of information processing are descriptive statistics, analysis of averages, factor analysis. Information was processed in the SPSS 22.0 package. The results show that digitalization is considered by experts as a positive factor in enterprise development. It has a significant impact on the current activities of enterprises, helps to work and make decisions faster and attract the best employees from the labor market. But at the same time all enterprises face problems and barriers in the process of digitalization solutions implementation, and, what is more, some of the problems can be generated by digitalization itself.
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