STANDARDIZATION OF THE COMMERCIAL PROCESS IN ORDER TO FORM A NETWORK ORGANIZATION IN RETAIL

Abstract

One of the main motives for organizations that operate within the same activity to join forces is the joining of negotiating power in the procurement process. When forming a network of retail companies, it is first necessary to standardize their basic processes, as well as other elements of the retail organization, so that the central functions can support them in the same way. As the first step in the implementation of the consulting project for the alliance of national retail organizations, process mapping was carried out in order to create a set of data for comparative analysis and standardization, based on examples of best practice, within the alliance members and at the central organization level. The results are standardized positions and processes within all members of network, created typical models of organizational structures of network members and central functions of the network and distributed responsibilities of the basic commercial process depending on the type of alliance the formed network belongs to.