Sport-Oriented Corporate Responsibility

Authors

  • Zsuzsanna Gősi Eötvös Loránd University, Faculty of Education and Psychology https://orcid.org/0000-0002-0603-5234
  • Norbert Ákos Zsembery Eötvös Loránd University, Faculty of Education and Psychology

DOI:

https://doi.org/10.46541/978-86-7233-428-9_398

Keywords:

Corporate responsibility, Sponsorship, Charity, Sport-oriented

Abstract

 Corporate social responsibility is becoming increasingly important in the way companies communicate and operate. One way of doing this through sport-focused actions. In the case of large companies operating in Hungary, we examined the issue through document analysis. For each company, w compared the actions oriented towards own employes, recreational sports and competitive sports. The results show that organizations can make use of the positive benefits of sport. In their operations, sport is present both in the business sponsorship area and in the area of charity.

Published

2024-07-01

How to Cite

Gősi, Z., & Zsembery, N. Ákos. (2024). Sport-Oriented Corporate Responsibility. International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management, 373-379. https://doi.org/10.46541/978-86-7233-428-9_398

Issue

2024: Proceedings of the 29th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management

Section

Articles