Consumer Perceptions of AI Use in Retail

Abstract

All supply chain members, from suppliers to retailers, should adjust and synchronize their activities to meet consumer needs. Consumers are not only the final destination in the flow of products and services but also a crucial starting point for many supply chain management (SCM) activities. Various technologies and advancements are continuously developed and implemented to ensure the right value is delivered at the right time and place. Among these technologies, artificial intelligence (AI) has gained increasing attention, influencing nearly all aspects of supply chain management. From a consumer perspective, the application of AI is particularly significant in the retail sector, where both online and offline transactions take place. To effectively integrate AI solutions with consumer preferences, it is essential to analyze their perceptions. Therefore, in addition to discussing supply chain management and the application of AI technology, this research examines consumer perceptions of AI use in retail.