Open Innovation Strategy and Its Influence on Entrepreneurial International Orientation

Authors

  • Bojan Leković University of Novi Sad, Faculty of Economics in Subotica
  • Miodrag Petrović University of Novi Sad, Faculty of Economics in Subotica

DOI:

https://doi.org/10.46541/978-86-7233-380-0_60

Keywords:

Entrepreneurship, Open innovation, Technology, Internationalization

Abstract

The central issue and research orientation of this paper is the internationalization of the business of
entrepreneurial ventures based on the development of open innovation strategies. In order to observe the wider context
of internationalization of business and factors influencing it, the research field has been expanded to see the
moderating impact of the use of new technologies. For the purposes of this research, the GEM (Global
Entrepreneurship Monitor) database for 2014 was used. Selection of examiners from Slovenia, Croatia, Hungary,
Romania, Bosnia and Herzegovina, as well as Northern Macedonia, the research gets regional character, and the
results largely reflect the specifics of entrepreneurial ventures in Southeast Europe. For the purposes of this research,
and above all the very nature of variables, Ordinal Logistic Regression was used. The results of the conducted
analyzes pointed to the positive influence of open innovations on the internationalization of entrepreneurial ventures,
when it comes to entrepreneurs who base their business model on the use of new technologies.

Published

2020-10-08

How to Cite

Leković, B., & Petrović, M. (2020). Open Innovation Strategy and Its Influence on Entrepreneurial International Orientation. International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management. https://doi.org/10.46541/978-86-7233-380-0_60 (Original work published October 8, 2020)

Issue

2019: Proceedings of the 24th International Scientific Conference Strategic Management and Decision Support Systems in Strategic Management

Section

Articles