Analysis of Retail Formats in the Republic of Serbia

Abstract

Retailing takes an important place in business activities at the international level. Retailing in the Republic
of Serbia has undergone significant changes through the transition process, but it has still been fragmented and
underdeveloped in relation to European countries. The development of retail networks in Serbia has influenced several
processes related to: the trend of foreign retailers entering, the process of retail concentration, linking the trade product
to the production sector, changing the structure of consumption, changing consumer habits, and so on. The consumer
focus switches from traditional to modern retail formats. New retail formats have emerged that have led to retail
consolidation and reduced wholesale roles in sales channels. Key sizes pointing to the level of retail development in a
country are related to the number of retail companies, volume of retail sales, number of stores, number of employees,
etc. The subject of the research is the analysis of the structure of the retail network in the Republic of Serbia. The aim
of the research is to identify the factors that influence the retail network and analyze the participation of various retail
formats in turnover, employees, sales area, etc. In addition, the paper will show future trends in the development of
retail formats in the Republic of Serbia.