Motives for Investing in Serbia from the Aspect of the Activity of Foreign Investors

Abstract

In a situation where development takes place the globalization of business it is inevitable that there will be
an increase in competition in the international market. One of the goals of each foreign investor is to invest its capital
in those countries that will provide him with the best conditions for doing business. Therefore, the competitiveness of
one country is reflected in a wide range of various incentives and other benefits offered to foreign investors. It is
precisely this one of the reasons that impose Serbia's need to be as competitive as possible, first of all, in relation to the
countries from its immediate environment. Serbia is on time realized that it is necessary to enter into such a market
struggle with other countries and to try to maximize its advantages. The main goal of this paper is to evaluate the
motive for investing in Serbia, depending on the activity of foreign investors. In order to be able to determine, and
afterwards, make appropriate conclusions, the research involved the participation of foreign production and service
companies that perform their business in Serbia. The methodology used in this paper is based on a quantitative
approach, which is reflected in the collection of data and their mutual comparison. By analyzing the obtained results it
is possible to determine which motives are important for a foreign investor when choosing Serbia as an investment
destination.