INTENTION TO USE GREEN BANKING SERVICES IN THE CONTEXT OF ENERGY CHALLENGES

Abstract

The conflict in Ukraine has caused a series of disruptions in various sectors, including the energy sector.
The rise in energy prices, especially gas and oil, has once again brought the use of renewable energy sources and the
reduction of energy dependence to the fore. One of the problems in that field concerns financing. Accordingly, the
paper presents the concept of green banking, its basic goals, and its services. Special attention was paid to the analysis
of intentions to use green banking services, taking into account certain demographic characteristics of respondents.
The data was collected using a questionnaire, where the intention to use the aforementioned services was measured
with a scale consisting of four items. The sample consisted of 98 respondents. After checking the reliability and
validity of the scale, appropriate analyses were conducted in 2023. The research results indicate a relatively high level
of intention to use green banking services.